When organizations need to unlock new growth or decide which problems to solve, research is often the first step. But whether teams have too much data or not enough, they still struggle with what to do next. Most people use AI to generate research summaries, missing its real strength: uncovering patterns that reveal deeper meaning.

In Human-Centered Research with AI, you’ll learn how to bring AI into your research process as an exploration and analysis partner, helping you examine your data more thoroughly and develop a deeper understanding of people and their needs, motivations, and challenges. The result is research you can rely on to shape what comes next.

Drawing on IDEO’s decades of experience in human-centered research and innovation and deep exploration at the edges of emerging technology, this course teaches you how to strategically introduce AI into your research workflow—and guide your team from data to direction with confidence.

Course Outcomes

• Analyze qualitative research at scale by leveraging AI’s ability to detect themes and patterns across interviews, transcripts, and other unstructured data.
• Use AI to explore research from multiple angles, pressure-test ideas, surface blind spots, and deepen your understanding.
• Uncover insights that are more actionable and influential by strengthening the evidence behind your recommendations.
• Use AI simulations to prepare for more in-depth interviews with people, and surface the most useful information.
• Apply ethical and human-centered frameworks to know when and how to use AI tools in your research process.